![]() Weirdly, it’s both a simplified diagram that doesn’t literally look like what the end result will be, but also is a solid representation of most of the details and content. We all know what a blueprint is in an architectural context: it’s a reproduction of technical or specification drawings used in construction, engineering, and industry. We have hundreds of others design-y terms, but I’ll spare you so we can focus on one rather specific to Tremendousness: the Blueprint. What most of us think of when we hear the term “blueprint”. “Kerning” is the space between two characters in a font, while “tracking” is the space between all letters and “leading” is the space between lines of text. “Display type” is a large headline, while “body copy” is the main text. Some terms are original and some are borrowed from elsewhere. In our world of visual storytelling / information design / graphic design, we’ve got our own set of lingo. “Countersink” might sound like a kitchen product to some of us, but “ping” is probably more familiar: who hasn’t heard someone say, “Ping me later about that”? And while it’s hard to imagine BOFU being used in other contexts, many get co-opted by people in other careers. Others take on new dimensions for certain fields. Some of these terms are super-specific in usage and some have meaning in our everyday lives. ![]() In the tech world, a ping is a small data packet sent to a device or IP address to check if it’s online. In woodworking and carpentry, a countersink is a cone-shaped clearance hole that enables a screwhead to be flush or below the surface so it doesn’t stick out or can be covered. They’re qualified, informed, and ready to be closed (that is, to buy something). In the sales world, when a prospect is BOFU- Bottom of the Funnel-it means they’re close to the point where they may make a purchase. We don’t mean graphic info about buildings-these Blueprints are about building infographics.Įvery profession has its own set of lingo, familiar to practitioners but foreign to everyone else. ![]()
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